This was a rebranding assignment for my advanced design course. We were tasked with selecting a brand whose logo and overall identity could benefit from a modern update. I chose Jackson Ultima Skates, a brand I’ve used extensively throughout my figure skating journey. While I’ve always admired their products, I felt their logo was somewhat outdated and could be reimagined with a more vibrant, contemporary feel.
Below is a breakdown of my design process, including the keywords I associated with the brand, visual references that guided my direction, and some background information about the company and its target audience.
