This was a rebrand assignment in my advanced design course. We had to choose a brand and a logo that could use an updated logo and brand identity. I chose Jackson Ultima skates. Since I'm a figure skater I used this brand a lot in my skating life and I've always loved them but I believed there logo is a little outdated and could be more colorful.
Below is showing the process of how I got to the final result of my logo. The words that I associated with the brand, photo references of how I wanted to go about my design and just some basic information about there brand and who they sell too.
![](https://cdn.myportfolio.com/1607faf9-c6ca-4c33-990c-cb55605b2c36/306a0add-9830-42ad-b78a-5d1600e33c21_rw_1920.png?h=7f5aed329730ef9a5e5852a9a885047e)
![](https://cdn.myportfolio.com/1607faf9-c6ca-4c33-990c-cb55605b2c36/e13ea7c5-5d78-4848-a96c-baea70aa4b9d_rw_1920.png?h=580d301313f446e0ce71c84689885dca)