This was a rebrand assignment in my advanced design course. We had to choose a brand and a logo that could use an updated logo and brand identity. I chose Jackson Ultima skates. Since I'm a figure skater I used this brand a lot in my skating life and I've always loved them but I believed there logo is a little outdated and could be more colorful. 
Below is showing the process of how I got to the final result of my logo. The words that I associated with the brand, photo references of how I wanted to go about my design and just some basic information about there brand and who they sell too. 
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